When AI Calls Your Brand a Category
Why AI answers describe a brand too generically, and how a distinct positioning sentence stops a real company being reduced to soap, tea or skincare.
Field notes
Where brand names drift
The blog is a weekly field-led record of AI answer failures around emerging Kenyan and East African brands. Each article starts with a concrete brand signal: a shelf label, marketplace page, founder bio, product range, regional launch note or old press blurb. Then I show how the answer drifts, which source wording caused the drift, and what sentence could repair it.
The Same Name Company AI Chooses First
Why jina la brand linafanana becomes an AI problem, and how origin, product and ownership wording separate your brand from a larger same-name company.
Why AI Does Not See Your Brand Yet
Why AI answers miss a brand name even when the product is sold in shops, and which source signals make the brand visible by name.